Operations
Deadhead is usually a planning error
2026-08-21
If the next load is sourced after you empty, you have already lost hours. The desk should be working destination markets while you are still loaded.
We track empty miles as a cost, not a story. If a lane consistently dumps you in a dry market, we change the inbound strategy — not just the next DAT search.
Owners who see empty-mile reports weekly make better lane decisions than owners who only see a weekly revenue total.